Task 1

Disney is an example Vertical integration because it is a conglomerate. When making a film it goes through three main stages, they are: Production, Distribution and exhibition. If the company owns other companies which can do these stages it is known as a conglomerate which is vertical integration. It is beneficial for Disney to be a conglomerate because it means they don’t need to go to other companies to get music, sound effects and distributing the films. When Disney distribute there films they use Walt Disney studios motion pictures who are owned by Disney. This saves money and it is easier.

Disney is funded in many ways, from merchandise to assets. They get funded by the merchandise sales because kids always like Disney films and the TV shows.  They sell the merchandise by making lovable characters, for example Perry the platypus In the Disney show ‘Phineas and Ferb’. They sell this merchandise via either their own line of stores or throughout external stores. Another way Disney is funded is through their amusement parks and their video games Their current main video Game is Disney Infinity.

The changes in technology has helped Disney a lot with the animations going from being drawn to made on the computer. In this clip it shows the difference in quality of the animations.

https://www.youtube.com/watch?v=LKQ2lHFamFA

Ownership refers to who owns companies or group of companies in the media industry.

Ownerships:

Monopoly: a monopoly means that a single media organisation dominates production and distribution in a particular industry, either locally or nationally.

Oligopoly: oligopoly is when a small number of media organisation dominate an industry, either locally or nationally.

Multinational: one with institutions in more than one country. This can have economic advantages as well as giving better audience reach. Eg: Sony

Conglomerate: Collection of companies owned by a single institute. Eg: Disney

Disney owns a lot of companies heres a list of just some of what they own.

1 Corporate
2 Walt Disney Studios
2.1 Motion pictures
2.1.1 Lucasfilm
2.1.2 Animation
2.2 Disney Music Group
2.3 Disney Theatrical Group
2.4 Disney Studio Services[5][6]
2.4.1 Studio Production Services
2.4.2 Studio Post Production
3 Disney Consumer Products
3.1 Disney Publishing Worldwide
4 Parks & Resorts
4.1 Disneyland Resort
4.2 Walt Disney World Resort
4.3 Disneyland Paris
4.4 Hong Kong International Theme Parks
4.5 Disney Cruise Line
4.6 Disney Vacation Club
5 Disney Media Networks
5.1 Disney–ABC Television Group
5.1.1 A+E Networks
5.1.2 ABC Entertainment Group
5.1.3 ABC Family Worldwide Inc.
5.1.4 ABC Owned Television Stations Group
5.1.5 Disney Channels Worldwide
5.2 ESPN, Inc.
6 Disney Interactive Media Group
6.1 Disney Online
6.2 Disney Interactive Studios
6.3 Disney Mobile
6.4 Disney Canada
7 Marvel Entertainment
8 International
8.1 TWDC (India), Inc.
9 Other Assets
9.1 Property holding companies
9.2 Financial
9.3 Venture capital
9.3.1 Chinese holdings
9.4 Unsorted
10 Former Assets
10.1 Sold
10.2 Venture capital holdings sold
10.3 Dormant or Shuttered Disney businesses
11 See also
12 References
Corporate[edit]

Disney Worldwide Services, Inc., shared services
The Disney Children's Center, Inc., child care center
Earth Star, Inc., corporate airline[2]
Synergy Group [2]
Walt Disney Studios[edit]

Walt Disney Studios Home Entertainment (Buena Vista Home Entertainment, Inc. doing business as)
Special Events Group
The Muppets Studio (formerly Muppets Holding Company LLC)[3]
Motion pictures[edit]
Walt Disney Pictures. common name for Walt Disney Studios Motion Pictures Production
Disneynature
Walt Disney Studios Motion Pictures distribution
Touchstone Pictures
Lucasfilm[edit]
Industrial Light & Magic
Skywalker Sound
Lucasfilm Animation
Lucasfilm Animation Singapore
LucasArts - All in-house development was ceased in April 2013, but it remained open as a publisher and licensor.[4]
Lucas Licensing
Lucas Online
Animation[edit]
Walt Disney Animation Studios

DisneyToon Studios
Pixar Animation Studios
Disney Music Group[edit]
Walt Disney Records
Hollywood Records
Disney Music Publishing
Agarita Music
Buena Vista Music Co.
Falferious Music
Fuzzy Muppet Songs/Mad Muppet Melodies
Holpic Music, Inc.
Hollywood Pictures Music
Seven Peaks Music
Seven Summits Music
Touchstone Pictures Music & Songs, Inc.
Touchstone Songs[2]
Walt Disney Music Company
Wonderland Music Company
Bueva Vista Concerts[5]
Disney Theatrical Group[edit]
Disney Theatrical Productions
Disney Live Family Entertainment
Music Theatre International
Disney on Ice - produced by Feld Entertainment
Disney Live - produced by Feld Entertainment
Disney Studio Services
Studio Production Services
Walt Disney Studios (Burbank)
Golden Oak Ranch
Prospect Studios
KABC7 Studio B
Studio Post Production[edit]
Disney Digital Studio Services
Disney Consumer Products

Disney Licensing - directly a part of DCP
Disney Baby
Disney Store
Disney Shopping, Inc., formerly Disney Direct Marketing Services, Inc., catalog and direct marketing channels[7]
Disneystore.com
The Walt Disney Catalog
Disney Educational Productions
Disney Direct Response Publishing, Inc.
The Baby Einstein Company
Disney Publishing Worldwide[edit]
Disney Magazine Publishing, Inc.
Disney Book Group (Disney Book Publishing, Inc.[2])
Disney·Hyperion
Disney·Jump at the Sun

(Source https://en.wikipedia.org/wiki/List_of_assets_owned_by_Disney)


Disney has a lot of sponsors and they are used to promote rides and attractions, here are some of the ones that stood out to me.


Disney use sponsors to advertise things like theme park rides For example, Dole still sponsors the Enchanted Tiki Room
Acushnet Company
Provides golf balls to Walt Disney World.
Bass Beer
Pub in the United Kingdom Pavilion
Coca Cola
Provides soft drinks, water and juices to Walt Disney World and the Disneyland Resort. Also hosts Electric Umbrella, Cosmic Rays, Casey's Corner, Backlot Epxress, and Studio Catering. Dasani water also sponsors the Full and Half Marathon.
First USA Bank
Exclusive issuer of the Disney Co-branded credit card. Includes all of the Bank One ATM machines across the Walt Disney World property.
Florida Hospital
Operates the Centre Care facility in Lake Buena Vista and provides health information to cast members.
Footlocker
Sponsors the Walt Disney World Marathon, 1/2 Marathon, Family Fun Run, 10K Classic, and the Cross Country Classic.
General Motors
"The Official Vehicle of the Walt Disney World Resort". Also, sponsors the Epcot attraction, Test Track.
Hasbro
"Official Toy & Game Company at the Walt Disney World Resort and the Disneyland Resort." This includes a Hasbro Toy Store, "Once Upon a Toy", located at Downtown Disney. Also, sponsors all of the children's centers across Walt Disney World property and is represented with giant icons at the new Disney's Pop Century Resort.
Hewlett-Packard
Sponsors Mission: Space at Epcot and the Fireworks display at Disneyland.
Kellogg's
"The Official Sponsor of breakfast at the WDW Resort".
Kodak
Official Imaging Sponsor of Walt Disney World Resort and Disneyland Resort. Also, sponsors the Imagination Pavilion, the Fantasyland Theater at Disneyland and all the camera shops and kiosks throughout the Walt Disney World Resort, including the Theme Park guidebooks.
McDonald's
Sponsors DinoLand at the Animal Kingdom and hosts fry cart throughout the parks at Walt Disney World and the Disneyland Resort. Also, operates restaurants at Downtown Disney and near the All - Star Resorts.
Nestle
Sponsors the Land Pavilion at Epcot and the stroller, pet care and baby care locations throughout the Walt Disney World property and Disneyland. Nestle also has presence in many of the food and beverage locations throughout those properties.
R. Twinings & Company Limited
The Tea Caddy shop in the United Kingdom pavilion carries specialty tea items, china, candy and snacks.
Visa USA
The Official credit card of Disney.