Producers and their audicnces Task 1

My favourite film is green street and the reason for this is that many people can relate to what happens in the film. The producers Donald Zuckerman and Deborah Del Prete identify the audience in many ways, the most obvious to me was the clothes they wear. Football "hooligans" have a reputation for wearing clothing brands such as Stone Island, C.P Company, Adidas and Lacoste. In the film the main character is seen wearing the majority of these brands throughout the film. Its not just the main character who is seen wearing these brands, the rest of the "firm" is known to wear these. The producers identified the audience by showing these brands. People who wear these brands are normally the audience because the majority of football "hooligans" wear these brands. In the film matt who is the American goes from dressing normally to wearing brands like Stone island which he is seen wearing in the final scene. The way this connects the audience is that people who are involved in football violence don't start out like this they tend to just be normal people then they do it a couple of times or look up to people who do it and they want to do it.

Green street was distributed by universal pictures in the UK and in the US it was distributed by freestyle releasing which is an independent film studio. In the opening weekend Green street made $48,760 in the opening weekend being showed is only 7 screens. In the UK it made £446,369 in the opening weekend and it was shown in 245 screens.  green street has made $3.154 million so far that's around £2,156,610.58. When the film was released the critics had split opinions, some thought it was quite good and the others thought it wasn't great and one of the main characters Pete had a bad cockney accent. Green Streets marketing campaign contained mostly interviews and posters. The green street campaign wasn't huge as they used actors like Elijah wood who was previously in The Lord of the rings so they used his name to market the film for them. Green Street used a premiere also to market the film. Also part of the campaign they used different poster to sell the film. The two different posters are to appeal to different audiences. One poster shows a more chilled approach which catches the eye and the other shows what the film is really about.