The theme for my advert was a Nike style advert so it would include sports and a bit of action. The advert I choose to evaluate was the Nike Winner Stays advert. The reason I choose this advert was because it has humour and action. in the advert it shows some teenagers playing a game of football and they play winner stays on. They then say "I am" then a famous footballer and it goes on and it is brilliant
Evaluating Advert
When filming the advert we ran into some problems. Our first Idea was to have one person dressed as Santa and two people dressed as elves and they would do various different sports for example football, basketball and going to the gym. When it came to do the advert we had problems with location, the location we were going to use was at Sedgefield community college where we could use there 3G astro turf. The reason we didn't use it was because the weather made it hard to film because of the rain and we didn't want to damage the cameras. Also when it came to the filming we couldn't get the actors as they were busy doing a pantomime and they didn't have much spare time. After a discussion with my group I volunteered to be in the advert and so did Daniel and ben would film. When we came to choose another location we chose Durham University's Stockton campus as it had a astro turf, gym and a huge sports hall. When we came to shoot the advert the weather was miserable so we decided to do the whole thing inside, first we went to the gym and did an hour or two of filming in there with me and Daniel in front of the camera. The next day we went and filmed the football and basketball part but we couldn't film the basketball part as there were no hopes out at the time so we started to football part and got some footage but when we came to watch, it wasn't as good as we hoped. When we went to film the next day the hall was in use so we came back to college and used the college changing rooms as they were available to use and know one was using them. the next day we went back to the hall and it was available to use so we did some more football footage and a lot of basket ball footage. we got back and looked through the footage and it was good so we could start editing, we all have our separate parts so mines was football, bens was the gym and Daniels was basketball. after we all edit our individual ones we make one will all of them in. The reason we chose to do the advert like this is because everyone else in the class was doing things like John Lewis adverts but that's not my style of filming I like filming and making fun videos as I will enjoy filming more if I like the thing I'm filming. another reason I wanted to do this advert was because there isn't many adverts like this and people enjoy and remember adverts that are fun and exciting.Evaluating Advert
Filming Advert
Idea: The first idea I thought of was to have two people dressed as elves and one person dressed as Santa and they would be doing different sports and things like playing football, basketball and playing tennis. The reason I thought of there sports was because I have football gear, basketball gear and tennis gear I thought if we chose these sports I could just bring my gear in. As we started casting we realised that the actors we wanted to use were busy and I volunteered to do it myself and after some convincing Daniel did too. After we sorted out what we were going to do we changed the idea and made it so someone walks into a changing room (me) sits down and throws his shoes on the ground in anger, he is then given a box which is wrapped by Santa (Ben) he opens it to find a brand new pair and he walks out the changing room and he goes to the gym, plays football and plays basketball.
storyboard: when it came to the storyboard I told my group about my idea and then we all agreed to do a little part of the storyboard as each of us had a 30 second advert to do. I said I would do the storyboard for the advert which includes all of the 30 second ones as it was my idea.
casting: when it came to casting it was quite difficult, me and ben had some actors in mind as we used them in a previous project. we agreed on three actors and we messaged them via Facebook two of them were happy to do the advert but one didn't get back to us. After having a conversation with two of the actors it turned out they weren't available as they were working on a pantomime and it was a busy time for them so I took it upon myself to be in it. Daniel didn't really want to be in it at first but after some convincing he said he would, Ben also wasn't to keen on being in it but he stepped up when we need an extra person.
collection of equipment: when we came to film we used the cameras from college which we got from the green room, we used these cameras for day one and day two but when it came to the third day there was some confusion and we couldn't use the same camera so we used a SLR camera. we haven't used the SLR that much so we asked Mark for some guidance on how to use certain things once we started filming we got use to it and we enjoyed using it and the quality was good.
location: When it came to location we had two places in mind. one of them was Sedgefield Community College which is mine and Bens old school, the reason we thought there would be a good idea was because the school is a sports college so the sports facilities are great, there is a 3G astro-turf and a huge indoor hall. The other location idea was Durham University's sports Stockton campus which is the one we ended up using, the reason we chose that was because it was close to the college and the facilities are great.
Filming
Day 1: On the first day filming we (me, Daniel and Ben) went to Durham University's sports campus at Stockton next to our college, they said we were aloud to film as long as we didn't get anyone in the background. when we were there we planned to film the gym, football and basketball advert. When we got there we filmed the Gym part first as the sports hall was busy. In the gym we filmed me and Daniel doing various exercise like press-ups, sit-ups, weights, running on the treadmill and on the exercise bikes. When we went to film the football advert we didn't have much time so we rushed it and when we got back and had a look at it we all agreed that it wasn't good enough and we could do better. on the same day we planned on filming the basketball advert however we didn't have much time and the basketball hoop wasn't out on this day.
Day 2: On the second day we planned to film the football and basketball scenes but the hall was busy so we came back to College and filmed the changing room scene. In the changing room scene we filmed me coming through the door, sitting on the bench and then taking off my old shoes and throwing them down on the ground. the reason we did this is because it made it look like the old shoes weren't good enough and made my performance poor, after I had taken them off and thrown them down I was given a wrapped box by Santa (Ben) and then I opened it to find a brand new pair of trainers which will help me perform better. The shoes which I unwrapped were the ones I used in the previous days filming.
Day 3: on the third and final day we went to Durham university's sports campus the same one we used in the first days filming. We also had to use a different camera which was hard to use but we got use to it and it was good quality. The staff at the University where happy for us to film there as long as we didn't get anyone in the background like before. when we went to the hall to film in turned out we had the whole hall free so we got to work right away as there was a exercise class due in later on. we started from scratch on the football footage so we did that first, I was filmed doing various tricks and shots from different places. The filming was quite hard because sometimes (most of the time) I couldn't get the right shot on target but once we had it was good. By chance the basketball hoop was out and already set up so we had a short break and then got to work on the basketball filming, he basketball filming was a long progress as was hard to get the shot on target every time. one shot took ages and was the hardest shot on that day but it looks really good so it was worth it. When we got back we looked through the footage we all agreed that the footage was good and we were all proud of it.
Editing: When it came to editing we all had our separate parts to edit, so mine was the football edit which was me playing football and doing various shots and tricks. Daniels was the basketball edit which was me doing different basketball shots and skills. Ben did the gym edit which was me and Daniel doing various workouts. On top of the individual edits we had to do a group edit which was all of the sports in one advert, me and Ben both did this but Daniels wasn't working.
Focus group: Our group held a focus group to get some feed back on our adverts so we could make changes to improve. for the feed back for my advert (football one) it wasn't too bad, the feed back for the music was that it was good however it ended to soon and it cut off as soon as the video ended they also said that it should fade out. They also said they were the same shot as the basket ball shot which some of them were similar but not the same. for the longer advert which was all of the sports together one person said that they didn't know what they were advertising and someone else wasn't keen on the music. I have added a logo at the end so it shows what is being advertised. In my advert there is a Nike logo on my shoes, shorts and t-shirt.
Here's the advert with all the sports are together.
Advert break 1
Advert Audiences? 3 associated words. Aunt Bessie's middle aged Makes me hungry
House of Fraser middle aged Nice posh luxury
Voderphone middle aged Phone red mclaren
Gucci middle aged luxury brand posh
At home furnishings middle aged friend furniture tables
Lidl middle aged Christmas food shop
Voderphone middle aged phone red mclaren
Rimmel London middle aged make-up lipstick red
X factor itv show middle aged Simon singing judges
Aunt Bessie's middle aged hungry old women
Advert break 2
Aunt Bessie's middle aged hungry old women
Baileys middle aged alcohol chocolate cream
Iceland middle aged Peter ice freezer
Range middle aged Christmas tree decorations
Hyundai middle aged car motor petrol
Premier inn middle aged Lennie Henry hotel
E-on middle aged red Manchester United
Matalan middle aged Matt Alan clothes
Iceland middle aged freezer food cold
Text santa middle aged charity money giving
Aunt Bessie's middle aged hungry old women
Advert break 3
Aunt Bessie's middle aged hungry old women
No7 middle aged make up tada
Kynren middle aged don't know what It is
Lidl middle aged Christmas food shopping
Natwest middle aged bank money people
Ferro roshe middle aged chocolate nuts gold
Sure middle aged deodorant can small
Lidl middle aged Christmas food shopping
Paco roban middle aged aftershave smell nice
Itv Frankenstein middle aged creepy scary dark
Aunt Bessie's middle aged hungry old women
Advert break 4
Aunt Bessie's middle aged hungry old women
Sky middle aged sports movies Simpsons
M&s middle aged food old songs
Bose middle aged good sound music
Karcher middle aged window cleaner fun
M&S middle aged food old song
Smyths little kids toys bikes balls
Snickers middle aged get some nuts
Barclays middle aged money life skills
Itv beowulf middle aged boring scary dark
Aunt Bessie's middle aged hungry old women
Advert break 5
Aunt Bessie's middle aged hungry old women
Halfords middle aged bikes cars wheels
LG middle aged TV flat screen
McDonald's middle aged nice food chicken
Iams middle aged cats dogs food
Debenams middle aged nice clothes shoes
Cancer advert middle aged sad not nice
Browell smith & co middle aged song lawyers
Tesco middle aged Christmas food shopping
X factor itv show middle aged boring singing Simon
Aunt Bessie's middle aged hungry old wome
The theme for my advert was a Nike style advert so it would include sports and a bit of action. The advert I choose to evaluate was the Nike Winner Stays advert. The reason I choose this advert was because it has humour and action. in the advert it shows some teenagers playing a game of football and they play winner stays on. They then say "I am" then a famous footballer and they start playing in a stadium. In the advert they are all wearing Nike products for example the football kits they wear are the country or team of the play for. One person shouts Neymar and he turns into Neymar and he is wearing the Brazilian kit which is sponsored by Nike and Nike hypervenom boots which are his signature boot. if the country and club they play for aren't sponsored by Nike and the athlete is they are in Nike football clothes which aren't a team its just there sportswear.
The theme for my advert was a Nike style advert so it would include sports and a bit of action. The advert I choose to evaluate was the Nike Winner Stays advert. The reason I choose this advert was because it has humour and action. in the advert it shows some teenagers playing a game of football and they play winner stays on. They then say "I am" then a famous footballer and they start playing in a stadium. In the advert they are all wearing Nike products for example the football kits they wear are the country or team of the play for. One person shouts Neymar and he turns into Neymar and he is wearing the Brazilian kit which is sponsored by Nike and Nike hypervenom boots which are his signature boot. if the country and club they play for aren't sponsored by Nike and the athlete is they are in Nike football clothes which aren't a team its just there sportswear.
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