Introduction

I will be analysing Jessie J’s music video who’s laughing now and oasis’s music video Wonderwall. Jessie J’s music video was produced by The Invisible Men and Ighile & James.  The genre of the music is pop whereas oasis’s is Britpop which is a subgenre of rock and pop music. In Jessie J’s video we get the idea it is a pop music video because there is a lot going on in the video, nothing is still in the video things are constantly moving whereas oasis’s video is more chilled out and most of the video includes people singing or playing instruments like drums of guitars.

In Jessie J’s video we see the lyrics of the song match what is going on in the video. One of the main examples would be when she said ‘pulled my hair’ and the girl sat behind Jessie does that. One of the other examples would be when she says ‘they kick my chair’ and we see someone kicking the chair Jessie is sat on. In Wonderwall the video doesn’t really match the lyrics one example is when the song goes ‘I don’t believe anybody feel the way I do about you now’ and it goes from a guy playing the drums to someone’s face to a clown with a puppet.   

In Jessie’s video it cuts when the beat kicks in, the first example would be when Jessie is walking though the hallway and when the beat kicks in it turns to the four bullies laughing at the side of the hallway. Another good example would e when she is sat in the class room and everyone else is too, when the beat kicks in the bully behind her moves forwards staying on her chair. When the music is faster the pace of the video changes and goes faster. One example would be when the bully pulls small Jessie’s hair the video cut to another girl and then back fast, just after this the same bully pushes her hair and it is fast paced. In Wonderwall it is pretty much the same pace the whole way though the video and it cuts from one part to another every one or two second. When the song does pick up pace it is someone playing the drums so it matches what is going on in the video. 

Throughout Jessie J’s video close-ups are used so we see the expressions on the artist or the little girls face. When the close-ups are used they are used in time with the song so one example would be when it show the face of the little Jessie and normal Jessie is singing ‘I’m still rising, I’m still rising’ when she says I’m still rising the first time it is a close-up and you see the anger on her face but then when she says it a second time she is stood up next to the bully.  The majority of the close-ups used are to show the anger on the girls faces. In the oasis video close-ups are used however the expressions on the artists or actors faces never change because they are singing.

In both videos the artists aren’t in any sort of sexual display either are the actors in the video. The costumes don’t show any sort of sexual display as the majority on the time there are kids in it and in the other video by oasis they are plain clothed. I think the main reason there are no sexual display or any sort of sexual dancing because the majority of the video includes kids and it wouldn’t match either of the songs.  

Jessie J’s music video is different to the other style of music videos she normal does. The only other one close to Who’s Laughing Now was flashing light which has characters from pitch perfect 2 in it. Her normal style of video normally includes her in bra and knickers or a bikini, this isn’t all through the video but it is seen a lot. One good example is in Bang Bang which is featuring Ariana Grande and Nicki Minaj when they are all seen in tight clothes and bikini tops. With oasis the videos are normally similar; one example would be don’t look back in anger where it is a bit faster paced both the video and the song. The video champagne supernova is also similar to Wonderwall as it is the band singing and some actors in it.

I think the video Who’s Laughing Now is narrative-based because it is telling a story of when she was a little girl in school and what she went through however Wonderwall’s video has nothing to do with the video as it is the band singing and some actors.

In conclusion to what I have wrote I Jessie J’s music video is a pop video, the reason I think this is because it is fast paced in a lot of it but then it slows down in some areas, I think the fact that everyone is clothed which makes it child friendly proves my point that it is a pop music video because everyone can watch it however oasis’s video is a Britpop video as it is more chilled out and there isn’t loads of extremely fast cut or a lot going on in the video.